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How Does Google Analytics Calculate Ecommerce Conversion Rate? [Solved]
In Google Analytics, the goal conversion rate is calculated as the number of goal conversions divided by the number of sessions, times 100. For example: if your ecommerce goal is ‘Purchase completed’, every time a purchase is completed it will count as a goal conversion.
Conversion Rate in Google Analytics 4 (GA4) // Where is it? And how can you calculate it?
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How to track your conversion rate in Google Analytics
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Conversions & Conversion Rates in Google Analytics 4 Reports
Conversions data provides you with important insights for your website because they show the outcomes of the user journeys.
