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How Does Google Analytics Calculate Revenue Per User? [Solved]
As with any average, it is calculated by dividing the total revenue by the number of users that entered the funnel that generated the revenue: ARPU = Revenue / Users.
Understanding User Metrics in Google Analytics 4 (GA4)
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How Google Analytics Calculates Time: What You Need To Know
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How to Analyse User’s Count and New Visitors using Google Analytics
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